Rapper Tupac was back from the dead and back on stage at Cochella 2012 with the help of some new technology. The technology surprised many and had concertgoers thinking they were seeing a ghost. Holographic technology made the performance possible and quickly gained a lot of buzz at and after Cochella.
The technology allowed a hologram of the deceased rapper which was projected on stage to preform with Snoop Dogg, who later talked about the experience. While some celebrities reacted with enthusiasm, while others didn't care much for the hologram. The hologram has caught the attention of other deceased celebrity estates who will be looking into this new ability with a strong interest. Can you imagine Michael Jackson or Bob Marley back on stage? Or Dick Clark ringing in the New Year with us one last time? Various legal considerations play a role in the possibilities of deceased legends going on tour as holograms.
Intellectual Property Attorney's will be looking at the Right of Publicity when considering this technology in licensing deals. Some commentators discuss the copyrights and trademarks also associated with the hologram, while other look at the creation of an independent public performance copyright. Whatever the future, the performance at Cochella has been the buzz of Tinseltown, and many are talking about the impact the technology can have on the entertainment industry.
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